Divi vs Avada: The Detailed Comparison

June 20, 2023by Ash Brown0

Creating a thriving web design business necessitates more than simply having technical skills. In the digital age, it’s important to understand design frameworks, user experience, and marketing principles. This guide provides an in-depth comparison of two top web design tools, Divi and Avada, detailing their strengths, weaknesses, setup processes, page building capabilities, and more.


When you’re looking to start a web design business, it’s critical to thoroughly understand the tools at your disposal. We’ll delve into the specifics of two popular web design platforms, Divi and Avada, highlighting their strengths, limitations, and unique selling points. Moreover, our associate Ivtech is adept at harnessing these platforms to deliver outstanding results.

Section 1: Distinguishing the Strengths and Weaknesses

Examining Divi’s Strengths:

Divi, developed by Elegant Themes, is renowned for its intuitive visual builder technology. Its impressive feature set includes 40+ website elements, 800+ pre-made designs, and 100+ full website packs. Divi’s drag-and-drop builder simplifies the design process significantly, enabling users to preview changes in real-time, and its custom CSS control enhances design flexibility.

However, Divi is not just about aesthetics. The platform incorporates a suite of marketing tools such as A/B testing and SEO optimization, making it an all-around solution for businesses looking to grow their online presence. Furthermore, the lifetime pricing option offered by Divi makes it an attractive choice for businesses that want to minimize ongoing costs.

Evaluating Divi’s Limitations:

Despite Divi’s impressive capabilities, it’s not without its limitations. For instance, while the Divi Builder offers flexibility, it has a steep learning curve for those new to web design. It could be overwhelming for beginners, and the lack of a structured guide can exacerbate this issue.

Additionally, some users may find Divi’s lifetime pricing model to be a disadvantage if they prefer monthly or yearly payment models. Finally, while Divi’s design capabilities are robust, they might feel restrictive for seasoned designers seeking more advanced functionalities.

Avada’s Strengths: An In-depth Look

Avada, a product of ThemeFusion, is another powerful player in the realm of WordPress themes. It stands out for its comprehensive customization options, advanced Fusion Builder, and Fusion Theme Options panel. Avada offers an array of professionally designed demos, giving businesses a head start in designing their websites.

Avada’s Fusion Builder provides an exceptional user experience, supporting both front-end and back-end editing. The theme also integrates seamlessly with third-party plugins such as WooCommerce, bbPress, and Event Calendar Pro, ensuring that businesses have all the tools they need to scale.

Moreover, the theme is fully responsive, ensuring that your website looks great on all devices. Its advanced options network allows you to configure individual pages and posts, enhancing customization capabilities. With its top-notch performance and SEO optimization, Avada helps businesses rank higher in search engine results.

Avada’s Limitations: A Critical Review

Even with its impressive features, Avada is not without drawbacks. For starters, its wide range of options and settings can be overwhelming for beginners. Without a solid understanding of web design principles, the learning curve can be steep.

In terms of performance, Avada can be resource-intensive, potentially slowing down websites if not properly optimized. This is where a professional website development service can come in handy, ensuring that your website delivers optimal performance.

Lastly, Avada’s license only covers one site, unlike Divi, which offers unlimited website usage. This could increase costs for businesses intending to use the theme on multiple sites.

Section 2: Evaluating Ease of Setup

Divi: Making Setup a Breeze

Establishing a website with Divi is relatively straightforward. With its wide variety of pre-built layouts and intuitive page builder, even beginners can create beautiful websites in no time. The pre-built layouts are particularly beneficial, as they offer a solid foundation on which to construct your website, reducing the amount of time you spend starting from scratch.

However, the plethora of customization options can be a bit overwhelming for beginners. But with a bit of time, patience, and the use of tutorials available on the Elegant Themes website, mastering Divi becomes feasible. The setup process also includes SEO configuration options, making it easy to optimize your site right from the get-go.

Avada: The Ease of Setup

Just like Divi, Avada also provides a user-friendly setup process. It comes with a vast array of professionally designed demos, which users can import with a single click. These demos are fully customizable, allowing you to easily tweak the design to suit your brand identity.

One of the standout features of Avada is its Fusion Builder, which is a drag-and-drop page builder. This tool makes it incredibly easy to create unique, eye-catching layouts without any coding knowledge. Moreover, the Fusion Theme Options panel provides users with a central location to adjust the overall site settings.

Drawing Conclusions on Ease of Setup

Both Divi and Avada excel when it comes to ease of setup, offering a range of pre-built layouts and intuitive page builders. However, beginners might find Divi’s customization options a bit overwhelming compared to Avada’s slightly more streamlined approach. It’s essential to consider your comfort with these platforms when starting your website development journey.

Section 3: Backend and Frontend Page Building Showdown

Divi: Championing Backend Page Building

Divi’s backend builder, known as the Wireframe View, gives developers complete control over their website’s structure. While not as visually appealing as the front-end builder, this view allows for precise adjustments and a more detailed organization of elements.

The Wireframe View is particularly beneficial for complex projects that require a solid understanding of the website’s structure. Moreover, it provides an excellent foundation for designers who prefer to plan their designs before delving into detailed styling.

Avada: Excelling in Backend Page Building

Avada, on the other hand, also features a powerful backend page builder. Fusion Builder, as it is called, facilitates an efficient workflow, allowing users to visualize the structure of their pages while making changes. The interface is clean and organized, reducing clutter and enhancing usability.

One of the key advantages of Avada’s backend builder is its extensive library of pre-built elements, making it easy to add complex structures to your page. In addition, its save and load templates functionality can speed up the development process by allowing you to reuse designs across different pages.

Frontend Page Building: The Showdown

In terms of frontend page building, Divi is renowned for its Visual Builder. This tool allows users to build pages directly on the site’s frontend, offering a real-time design experience. You can see exactly how your page will look to visitors as you build it, streamlining the design process and eliminating the need for frequent previews.

Conversely, Avada’s frontend builder, Fusion Builder Live, provides a similar real-time experience. Fusion Builder Live stands out for its global elements and options, which allows users to create a consistent design across multiple pages.

Concluding Thoughts on Page Building

When comparing backend and frontend page building capabilities, it’s clear that both Divi and Avada have their strengths. While Divi provides a detailed Wireframe View for backend building and an intuitive Visual Builder for frontend design, Avada offers a versatile Fusion Builder that caters to both backend and frontend design. Your choice between the two should depend on your personal preference and the specific needs of your web design project.

Section 4: Weighing Content, Layouts, Features, & Settings

Divi: Unleashing Creativity with Content & Layouts

Divi takes pride in its large library of content elements and pre-made layouts. Users have access to over 40 website elements like sliders, forms, and testimonials. In addition, there are 800+ pre-made designs and 100+ full website packs, enabling businesses to quickly start building websites. You can also save and manage your designs in the Divi Library for future use, increasing efficiency.

The layout system allows you to create stunning designs with relative ease. Divi also provides global elements and styles, helping maintain consistency across your website. Moreover, the design settings and custom CSS allow experienced designers to experiment and create unique layouts.

Avada: Crafting Impressions with Content & Layouts

Avada also provides a rich array of content elements and layouts. With over 60 design elements like sliders, recent posts, and modals, businesses can create unique and engaging websites. Avada’s Fusion Core plugin provides pre-built templates and a library to save custom designs, improving efficiency.

The layouts in Avada are highly customizable, and the Global Styling Options help maintain design consistency. The theme’s advanced Fusion Page Options allow for individual customization of pages and posts, giving more control over site design.

Diving into Other Features & Settings: Divi

Beyond content and layout capabilities, Divi offers numerous other features that make it a comprehensive web design tool. The theme includes SEO settings that help optimize your website for search engines right from the beginning. In addition, the split testing tool, Divi Leads, enables businesses to test different content and design strategies, optimizing conversion rates.

Moreover, Divi integrates well with WooCommerce, making it a good option for businesses planning to run an eCommerce store. And for those considering a multilingual website, Divi is fully translatable and even supports RTL languages.

Avada: Exploring the Extra Mile with Features & Settings

Like Divi, Avada also provides a variety of additional features that add to its value as a web design tool. It comes with a comprehensive set of SEO settings for optimizing your website’s visibility on search engines. Plus, the Fusion Core plugin includes a custom post type for portfolios, offering an attractive way to showcase your work.

Avada is fully compatible with WooCommerce, making it suitable for businesses that intend to open an online store. It also supports bbPress and Event Calendar Pro, expanding its usability beyond standard websites. Additionally, Avada is WPML ready, making it easy to create multilingual websites.

Arriving at Conclusions on Content, Layouts, Features, and Settings

Both Divi and Avada excel in providing robust tools for designing content and layouts, as well as other features and settings. Divi stands out with its A/B testing tool, while Avada offers unique post types for portfolios. Your choice between these themes should depend on which specific features align best with your web design objectives.

Section 5: Assessing Performance

Divi: Aiming for High Performance

Divi places a strong emphasis on performance. With its recent updates, the theme has become significantly faster and more efficient. Divi’s speed, combined with its built-in SEO options, can help improve your site’s performance and visibility on search engines.

However, like any theme, Divi’s performance can be influenced by various factors such as hosting quality, image optimization, and the number of plugins installed. It’s crucial to optimize these elements to ensure your website runs smoothly. For more on this topic, visit our guide on how to improve website performance.

Avada: The Pursuit of Performance

Avada, too, strives to deliver high performance. The developers have implemented several performance improvements in recent updates to ensure the theme runs smoothly. Avada also includes performance optimization settings to help you minimize server requests and load pages faster.

However, due to its extensive feature set, Avada can be resource-intensive, which may potentially slow down your site if not properly optimized. As with Divi, Avada’s performance can be improved by optimizing hosting, images, and plugins, and minimizing the use of unnecessary features.

Performance Conclusions: Divi Vs. Avada

Both Divi and Avada are committed to delivering high performance. However, they may require some optimization to perform at their best. This could include selecting a high-quality hosting provider, optimizing images, reducing server requests, and minimizing the use of unnecessary features and plugins.

Section 6: Support and Documentation Showdown

Divi: In Support and Documentation

Elegant Themes, the team behind Divi, offers extensive documentation and support to its users. The documentation includes detailed articles, video tutorials, and guides covering all aspects of using the theme. This wealth of resources is incredibly helpful, particularly for beginners who are learning how to navigate the platform.

In terms of support, Elegant Themes offers premium support to all Divi users. Their support team is available around the clock and is known for being responsive and helpful.

Avada: Aiding with Support and Documentation

ThemeFusion, the creator of Avada, also provides comprehensive support and documentation. Their online documentation is extensive, including helpful articles, video tutorials, and a user forum. This ensures that users can quickly find answers to their questions and learn how to use the theme effectively.

When it comes to support, ThemeFusion offers dedicated support to Avada users. Their team is available 24/7 to assist with any issues or questions that users may have, ensuring a smooth experience.

Final Words on Support and Documentation

Both Divi and Avada excel when it comes to support and documentation, providing extensive resources and around-the-clock assistance to their users. The choice between the two should depend on your individual needs and which platform’s support you find more responsive and helpful.

Section 7: Examining Costs

Divi: Understanding the Price Tag

Divi operates on a membership model. This means that for a yearly fee of $89 or a one-time payment of $249 for lifetime access, you gain access to Divi and all other Elegant Themes products. This cost includes updates, premium support, and unlimited website usage, making Divi a cost-effective option, especially for businesses that intend to build multiple websites.

Avada: Unpacking the Cost

Avada, on the other hand, is sold on a per-website basis for a one-time fee of $60. This includes six months of support, which can be extended to 12 months for an additional fee. While Avada’s initial cost may seem lower, bear in mind that this cost applies per website. Thus, for businesses planning to build more than one website, Avada could end up being the more expensive option.

Final Thoughts on Costs

When it comes to costs, both Divi and Avada offer competitive pricing structures. However, the best choice depends on your specific needs. If you’re planning on building multiple websites, Divi’s unlimited website usage could offer more value. On the other hand, if you’re only building one site, Avada’s one-time fee might be more attractive.

Section 8: Final Thoughts

Starting a successful web design business requires the right tools, and both Divi and Avada have proven to be excellent choices. They offer a rich array of features, easy setup, comprehensive support, and flexible pricing options.

Your decision should depend on your specific needs and preferences. For instance, if A/B testing and unlimited website usage are important to you, Divi might be the better choice. On the other hand, if you prefer a less overwhelming initial setup and unique portfolio post types, Avada could be the way to go.

As you embark on your web design journey, remember that the quality of your design is as important as your SEO efforts. Consider seeking professional help from a reputable SEO service like Ivtech to ensure your site not only looks good but performs well on search engines. Good luck with your web design venture!

Ash Brown

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