The Ultimate Guide to Choosing the Best Website Builder

June 13, 2023by Ash Brown0

A well-designed website is a cornerstone for any online presence. With the right website builder, you can create a professional-looking site without any technical skills or coding knowledge. This guide provides insights on what to consider when choosing a website builder and how to maximize its potential.

Table of Contents

Exploring the Leaders: The Best Website Builders of 2023

  1. Wix – The Versatile Virtuoso: Renowned for its robust range of design options and features, Wix is a great choice for those desiring maximum creative control.
  2. Squarespace – The Aesthete’s Dream: With award-winning templates and superior design prowess, Squarespace appeals to creative minds and small businesses striving for a visually stunning web presence.
  3. Weebly – The Online Merchant’s Companion: Weebly’s potent e-commerce features make it the ideal choice for budding online retailers.
  4. Shopify – The E-commerce Titan: Engineered specifically for e-commerce, Shopify offers advanced tools to manage every aspect of online business.
  5. WordPress – The Wordsmith’s Realm: Preferred by bloggers and content-focused businesses, WordPress has made its name through robust blogging tools and SEO capabilities.
  6. GoDaddy – The Swift Solution: With its user-friendly interface and fast website building process, GoDaddy is ideal for businesses needing a quick and efficient online presence.
  7. Zyro – The Budget Maestro: Offering all essential features at a wallet-friendly price, Zyro is the choice for cost-conscious users who refuse to compromise on quality.
  8. Jimdo – The Minimalist’s Muse: Known for its simplicity and ease of use, Jimdo is ideal for individuals or small businesses that want a clean, straightforward website without the hassle.
  9. Webflow – The Designer’s Canvas: Providing an intuitive visual interface with the power of HTML/CSS, Webflow is perfect for designers seeking detailed control over every element.
  10. BigCommerce – The Retail Powerhouse: Focused on providing comprehensive e-commerce solutions, BigCommerce is a go-to for businesses that aim to scale their online stores.

Deciphering the Concept: What is a Website Builder?

A website builder is an online tool that helps you create a website without requiring you to code. They’re designed to be user-friendly and intuitive, allowing you to design a stunning and functional website with ease. Many website builders also offer Website Development services to help users further enhance their website’s functionality.

Website builders come in two types – drag-and-drop, which gives you visual control over your website layout, and code-based, where you have to input HTML or CSS codes manually. Depending on your needs and coding skills, you’ll want to choose the one that suits you best.

For beginners and non-tech savvy users, a website builder is the perfect tool to get a website up and running quickly. It simplifies the whole process of website creation, enabling you to focus more on the design and content of your site.

The Mechanics: How Does a Web Builder Work?

A website builder works by providing you with a variety of templates to start your website. Once you’ve chosen a template, you can customize it by adding your own text, images, videos, and other elements using a drag-and-drop interface. You can also adjust the color scheme, layout, and overall design of your website.

In the backend, the website builder generates the necessary HTML, CSS, and JavaScript codes to create your website. This means you don’t have to write the codes yourself, which makes the process a lot simpler and faster.

Some website builders also use advanced technologies like AI in Web Development to further simplify the process. For instance, they might have AI-powered design assistants that can create a complete website for you based on your inputs.

The Crucial Decision: How to Choose Your Best Website Builder

Choosing the best website builder depends on your specific needs and goals. First, identify what you want to achieve with your website. Are you planning to set up an online store, a blog, a portfolio, or a corporate website? Each of these requires different features, so make sure the website builder you choose can accommodate your needs.

Second, consider your technical skill level. If you’re not comfortable with coding, opt for a website builder that offers a user-friendly drag-and-drop interface. If you have coding skills, you might want a builder that allows you to edit the codes directly.

Finally, check the reputation of the website builder. Read reviews, look at example websites created with the builder, and try out the free version (if available) before making a decision.

The Budget: How Much Does it Cost to Build a Website?

The cost of building a website depends on several factors, including the website builder you choose, the type of website you’re creating, and the additional features you need. Most website builders offer a range of pricing plans, each with different features.

For example, the basic plan might allow you to create a simple website with a limited number of pages and basic features. If you need more advanced features like an online store or premium templates, you’ll need to opt for a higher-priced plan.

Additionally, there may be other costs involved in website creation, such as domain registration, web hosting, and optional extras like premium plugins or themes. Make sure to factor in all these costs when planning your website budget.

Pinpointing Requirements: Determine Your Needs

Before you start looking at website builders, it’s important to determine your needs. Ask yourself what type of website you want to create, what features you need, and how much you’re willing to spend.

If you’re creating a blog or a personal website, you might not need many advanced features. However, if you’re setting up an online store, you’ll need features like a shopping cart, secure payment processing, and inventory management.

In terms of design, consider how much control you want over the look and feel of your website. If you want complete control, choose a website builder that allows you to customize every aspect of your website. If you’re happy with a basic design, a builder with fewer customization options might be a better fit.

The Core: Explore Key Features

When choosing a website builder, it’s important to explore its key features. These may include a drag-and-drop interface, multimedia support, hosting and domain services, third-party integrations, mobile compatibility, business email, analytics and reporting, SEO functionality, ease of use, customer support, and transferability.

A drag-and-drop interface is especially important for beginners as it allows you to easily place and move elements on your website. Multimedia support is also crucial, as it lets you add photos, videos, and other media to your website.

Hosting and domain services are essential for getting your website online, while third-party integrations allow you to add extra functionality to your site. Mobile compatibility ensures that your website looks good on all devices, while a business email gives your website a professional touch.

The Flexibility: Understanding the Drag-and-Drop Interface

A drag-and-drop interface makes website building a breeze, especially for beginners. With this feature, you can place elements anywhere on your website by simply dragging and dropping them. This gives you a lot of creative control and flexibility when designing your website.

Website builders with a drag-and-drop interface also allow you to see your changes in real time, which makes the design process much more intuitive. You can experiment with different layouts and designs without having to write or edit any code.

Drag-and-drop website builders also tend to come with a range of pre-designed elements, such as headers, footers, contact forms, galleries, and more. This saves you time and effort as you don’t have to create these elements from scratch.

Content Management: Pictures and Video Storage

Having sufficient storage for your pictures and videos is crucial, especially if you plan on having a media-rich website. Most website builders offer a certain amount of storage space in their plans, with more space available in higher-priced plans.

Remember that high-quality images and videos can take up a lot of storage space, so it’s important to consider how much media content you’ll be adding to your website. In addition, keep in mind that large files can slow down your website, so it’s important to Improve website performance by optimizing your images and videos for the web.

Pictures and videos not only make your website more engaging, but they can also help convey your message more effectively. For instance, if you’re selling products, high-quality images can showcase your products in detail, while videos can demonstrate how to use them.

The Backbone: Hosting and Domains

Website hosting and domain registration are two essential services that every website needs. Most website builders offer these services as part of their plans, making it easy for you to get your website online.

Hosting is where your website’s files are stored, while a domain is your website’s address on the internet. It’s important to choose a reliable hosting provider to ensure your website is always accessible and loads quickly.

Many website builders include a free domain for the first year, but you’ll need to pay for it after that. When choosing a domain, make sure it’s easy to remember, related to your business, and not too long.

Enhancing Functionality: Third-Party Integrations

Third-party integrations allow you to add extra functionality to your website. For instance, you can integrate with social media platforms, email marketing services, analytics tools, payment gateways, and more. These integrations can help you streamline your operations, enhance your marketing efforts, and provide a better user experience.

Before choosing a website builder, check what third-party integrations they offer. Keep in mind that while some integrations may be included in the base plan, others might require a higher-priced plan or an additional fee.

Third-party integrations not only enhance the functionality of your website, but they also save you time and effort as you don’t have to build these features yourself.

Compatibility Matters: Mobile Compatibility

With more people browsing the web on their mobile devices, it’s crucial for your website to be mobile-friendly. A mobile-friendly website not only provides a better user experience, but it can also improve your search engine rankings.

Most website builders offer responsive templates, which automatically adjust to fit different screen sizes. However, it’s always a good idea to check how your website looks on various devices to ensure it’s displaying correctly.

You should also consider the mobile user experience when designing your website. For instance, make sure your buttons are large enough to be tapped on a small screen, and avoid using elements that might not work well on mobile, such as hover effects.

Professional Touch: Setting up a Business Email

A business email is an email address that uses your own domain name, such as [email protected]. Having a business email gives your website a professional image and can help build trust with your visitors.

Most website builders offer business email services, either included in their plans or as an add-on. These services typically come with features like spam filtering, email forwarding, and integration with email clients.

It’s important to note that a business email is different from an email marketing service, which allows you to send mass emails to a list of subscribers. However, some website builders offer both services, either separately or as a bundle.

Tracking Success: Analytics & Reporting

Website analytics and reporting tools provide valuable insights into your website’s performance and your visitors’ behavior. For instance, you can see how many people are visiting your website, where they’re coming from, what pages they’re viewing, and much more.

These insights can help you make informed decisions about your website and your marketing strategies. For example, if you notice that one of your blog posts is getting a lot of traffic, you might decide to create more content on that topic.

Most website builders include basic analytics tools, but for more advanced features, you might need to integrate with a third-party tool like Google Analytics. Make sure to check what analytics and reporting features are included in the website builder’s plans.

Visibility: Enhancing SEO Functionality

Search engine optimization (SEO) is crucial for increasing your website’s visibility on search engines. A good website builder should include SEO features, such as the ability to edit title tags, meta descriptions, and URLs.

Some website builders also offer more advanced SEO features, like sitemap generation, image optimization, and integration with Google Search Console. These features can help improve your website’s search engine rankings and drive more organic traffic to your site.

Keep in mind that while SEO features are important, they’re only one piece of the puzzle. Good SEO also involves creating high-quality content, building backlinks, and providing a great user experience.

Usability & Help: Ease of Use & Customer Support

A good website builder should be easy to use, even for beginners. This means it should have a clean, intuitive interface, with tools and features that are easy to understand and use.

In addition to ease of use, check what kind of customer support the website builder offers. Good customer support can save you a lot of time and frustration when you run into problems or have questions.

Most website builders offer support via email or live chat, while some also offer phone support. Check the website builder’s support hours and response times, and read reviews to see what other users are saying about their support.

Future-Proofing: Considering Transferability

Transferability refers to the ability to move your website from one platform to another. This is an important feature to consider if you think you might want to switch website builders in the future.

Some website builders make it easy to export your content and import it into another platform, while others make it more difficult. Check the website builder’s transferability policies before you sign up.

Keep in mind that even if a website builder allows you to transfer your content, the design and layout of your website might not transfer over. This means you might need to redesign your website on the new platform.

Staying Up-to-Date: Embracing 2023 Web Design Trends

Staying up-to-date with the latest web design trends can help your website stand out and attract more visitors. In 2023, some of the key trends include motion design, individualized content, and prioritizing download speeds.

Motion design involves using animation and other dynamic elements to make your website more engaging and interactive. This could include things like parallax scrolling, hover effects, and animated loading screens.

Individualized content refers to the trend of personalizing content based on the user’s behavior, preferences, and demographics. This can help improve the user experience and increase engagement and conversions.

Prioritizing download speeds is crucial for providing a good user experience and improving your search engine rankings. Make sure to optimize your images and videos, reduce the number of plugins and scripts on your site, and use a fast hosting provider.

Visual Appeal: Understanding Motion Design Trends

Motion design is a popular trend in 2023, with more websites using animation and other dynamic elements to enhance the user experience. Some popular motion design trends include micro-animations, parallax scrolling, and interactive 3D elements.

Micro-animations are small, subtle animations that are triggered when the user interacts with an element on the website. They can add a sense of fun and engagement and provide feedback to the user.

Parallax scrolling is a technique where the background moves at a slower pace than the foreground, creating a sense of depth and movement. It can add a unique and engaging element to your website design.

Interactive 3D elements can make your website more immersive and engaging. They can be used to showcase products, illustrate concepts, or simply add a wow factor to your website.

Performance: Prioritizing Download Speeds

Download speeds are crucial for providing a good user experience and improving your search engine rankings. A slow website can frustrate users and cause them to leave, which can hurt your bounce rate and conversion rate.

There are several ways to improve your website’s download speeds. First, optimize your images and videos by reducing their file size and using the correct formats. Second, reduce the number of plugins and scripts on your site, as these can slow down your website.

Finally, use a fast hosting provider. Your hosting provider plays a big role in your website’s performance, so make sure to choose a reliable and fast provider.

User Experience: Optimizing Content Loading

Content loading refers to how quickly the content on your website loads. This is important for both user experience and SEO, as users are likely to leave if your website takes too long to load, and search engines favor faster websites.

There are several ways to improve your content loading speed. One is to use lazy loading, which only loads images and videos when they’re in view. Another is to enable browser caching, which saves a version of your website on the user’s device so it loads faster on subsequent visits.

You can also improve content loading speed by reducing the size of your files, using a content delivery network (CDN), and optimizing your website’s code.

Personal Touch: Implementing Individualized Content

Individualized content refers to the practice of personalizing your website content based on the user’s behavior, preferences, and demographics. This can improve the user experience by making your website more relevant and engaging.

There are several ways to individualize your content. One is to use cookies to track the user’s behavior and show them content that’s relevant to their interests. Another is to use personalization tools that allow you to create personalized landing pages, product recommendations, and more.

Keep in mind that while individualized content can improve the user experience, it’s also important to respect the user’s privacy. Always get the user’s consent before collecting their data, and give them the option to opt out.

Accessibility & Uptime: Ensuring Accessibility and Availability

Accessibility refers to the practice of making your website accessible to all users, including those with disabilities. This includes things like using alt text for images, providing transcripts for videos, and ensuring your website is navigable with a keyboard.

Availability, on the other hand, refers to making sure your website is always online and accessible to users. This involves choosing a reliable hosting provider, regularly backing up your website, and monitoring your website for downtime.

Both accessibility and availability are crucial for providing a good user experience and reaching the widest possible audience. Make sure to consider these factors when building your website.

Blueprint to Success: Essential Tips to Build a Successful Website

Building a successful website involves more than just choosing a website builder and designing a website. It also involves planning your website structure, creating high-quality content, optimizing for search engines, and more.

One key tip is to always keep your target audience in mind. Think about who they are, what they want, and how your website can meet their needs. This will help guide your design choices and content creation.

Another tip is to prioritize usability and performance. No matter how beautiful your website is, it won’t be successful if it’s difficult to use or slow to load. Make sure to test your website on different devices and browsers to ensure it works well for all users.

Lastly, don’t forget to promote your website. This can involve SEO, social media marketing, email marketing, and more. The more people who know about your website, the more traffic and conversions you’ll get.

Cross-Platform Design: Designing for Desktop and Mobile Devices

With more people browsing the web on their mobile devices, it’s crucial to design your website for both desktop and mobile devices. This means ensuring your website is responsive, which means it automatically adjusts to fit different screen sizes.

When designing for mobile, keep in mind that users will be interacting with your website with their fingers, not a mouse. This means clickable elements should be large enough to tap, and there should be enough space between elements to prevent accidental clicks.

Also consider how your content is displayed on mobile devices. You might need to simplify your design, use smaller images, or break up your content into smaller chunks to make it easier to read on a small screen.

Ready to Use: Considering Pre-Built Templates and Themes

Pre-built templates and themes can save you a lot of time and effort when building your website. They provide a ready-made design that you can customize to fit your brand.

When choosing a template or theme, consider your website’s purpose, your brand identity, and your target audience. You should also check the template’s features, such as whether it’s responsive, whether it supports your desired features, and whether it’s easy to customize.

Remember that while templates and themes can provide a good starting point, they’re not a substitute for good design. You still need to make sure your website is user-friendly, visually appealing, and aligned with your brand.

Security First: Adding An SSL Certificate

An SSL certificate is a must-have for any website. It encrypts the data transferred between your website and your users, protecting it from hackers. This is especially important if your website collects sensitive information, like credit card numbers or personal data.

Most website builders include an SSL certificate in their plans, but if yours doesn’t, you’ll need to purchase one separately. Once you have an SSL certificate, make sure to install it properly and renew it before it expires.

Having an SSL certificate not only protects your users’ data, but it also improves your website’s SEO and builds trust with your visitors. If a user sees that your website is secure, they’ll be more likely to trust you and do business with you.

The Decision: Do I Need a Website Builder?

Whether or not you need a website builder depends on your skills, your budget, and your needs. If you’re comfortable with coding and have the time and patience to build a website from scratch, you might not need a website builder.

However, if you’re a beginner, or if you want to get a website up quickly and easily, a website builder can be a great tool. It provides a simple, drag-and-drop interface that lets you build a professional-looking website without having to learn how to code.

Even if you’re an experienced web developer, a website builder can still be a useful tool. It can save you time and effort, and allow you to focus on more important tasks, like creating content or promoting your website.

Nitty-Gritties: More Web Building Essentials

Building a successful website involves more than just choosing a website builder and designing your website. You also need to plan your website structure, create high-quality content, optimize for search engines, and more.

One essential task is keyword research. This involves finding out what keywords your target audience is searching for, and using these keywords in your website content to improve your search engine rankings.

Another essential task is website maintenance. This involves regularly updating your website, fixing any errors, and keeping your website secure.

For more information on these and other web building essentials, check out our Website Development guide.

The Selection Process: Understanding the Methodology

When choosing a website builder, it’s important to consider not only the features and price, but also the usability, customer support, and overall value for money.

Our methodology involves testing each website builder ourselves, reading user reviews, and analyzing the features and pricing in detail. We also take into account the reputation of the company and the quality of their customer support.

We then score each website builder on various aspects, including ease of use, features, design flexibility, value for money, and customer support. This allows us to provide a comprehensive, unbiased review of each website builder.

Costing: Deciphering the Pricing

The cost of building a website can vary widely, depending on the website builder you choose, the plan you opt for, and the extra features you need.

Most website builders offer several plans, with the price increasing as you add more features. Some also offer a free plan, but these usually come with limitations, such as ads on your website or a lack of advanced features.

When considering the price, don’t just look at the monthly or yearly fee. Also consider the cost of any extra features you need, as well as the potential cost of upgrading to a higher plan in the future.

Remember that while price is important, it’s not the only factor to consider. Also consider the features, ease of use, and overall value for money of each website builder.

Functionality: Understanding the General Features

When choosing a website builder, consider what features you need. These might include a drag-and-drop editor, templates and themes, mobile compatibility, SEO features, and more.

Also consider whether the website builder supports the features you might need in the future. For instance, if you plan to sell products on your website, you’ll need a website builder that supports ecommerce features.

Remember that while a website builder might have a long list of features, not all of these features might be useful for you. Focus on the features that are most important for your website.

The Extras: Understanding Extras and Inclusions

Many website builders include extras in their plans, such as a free domain name, free advertising credits, or free images. These can add value to the plan and save you money.

However, make sure to read the fine print. Some of these extras might only be free for a limited time, or they might come with certain conditions. Also consider whether you actually need these extras, or whether they’re just nice-to-haves.

Finally, remember that while extras can add value, they shouldn’t be the deciding factor in your decision. The most important thing is to choose a website builder that meets your needs and provides good value for money.

Opinions Matter: Evaluating Third-Party User Reviews

Before choosing a website builder, it’s a good idea to read third-party user reviews. These can provide valuable insights into the website builder’s strengths and weaknesses, and help you make a more informed decision.

Look for reviews on reputable websites, and consider the overall rating as well as the individual ratings for different aspects, like features, ease of use, and customer support.

However, remember to take user reviews with a grain of salt. Not all users have the same needs and expectations, and what works for one person might not work for another.

Expert Opinion: Deciphering the Expert Score for Your Website Builder

Our expert score is based on our comprehensive evaluation of each website builder. We consider various factors, including features, ease of use, design flexibility, customer support, and overall value for money.

We use a scoring system to rate each aspect, and then we calculate an overall score. This allows us to provide a clear, unbiased assessment of each website builder.

Keep in mind that while our expert score provides a useful starting point, it’s also important to do your own research and consider your specific needs. Different website builders are suited to different needs, and what’s best for one person might not be best for another.

To conclude, a website builder can be a powerful tool for creating a professional-looking website without needing to learn how to code. It can save you time and effort, and provide all the features you need to build and manage your website. However, it’s important to choose the right website builder for your needs, and to consider all the relevant factors, including features, ease of use, pricing, and customer support.

Ash Brown

Leave a Reply

Your email address will not be published. Required fields are marked *

iv web logo white

IvTech provides Marketing Services that are fine mix of Creativity, Quality, and Innovation. First we discuss Business Requirements and Offerings.


To keep up to date with the latest news and update about IvTech, simply subscribe with your email address.

    Copyright 2023 IVTECH. All rights reserved.

    Copyright 2023 IVTECH. All rights reserved.


    Let Us Know